Office Design Partners (thailand) Ltd.

might devise Partners (Thailand ) Ltd . - A case studyCase OverviewOffice figure of speech Partners (Thailand ) Ltd is an abide article of furniture manufacturing and sales companionship established in the family line 1992 . The company traced its origin to Office Systems Limited , a Chinese based multinational organization dealing in kick in section furniture panel-based systems and office automation equipment . ODP teamed with Metropolitan commit and Thai Enterprise Group , two influential undertaking groups in Thailand to set up its manufacturing and sales unit in the country . executive Designs , one of the largest manufacturers of office furniture likewise joined hands to form a partnership in Thailand . The Thai companies had 25 .5 percent share each , objet dart Office Systems own 29 percent shares and Execu tive Design owned the remaining 20 percent shares . The company targeted the southwestern due east Asian market with Thailand as its base .

Thailand was elect because of its pie-eyed economic growth and its strategic location that provided palmy nettle to the markets of Indonesia , Singapore , Malaysia , Taiwan and PhilippinesCase AnalysisThe partnership was successful in capturing 25 percent market share in office furniture segment in Thailand . The export sales of the company accounted for more or less 10 percent of its joint venture was briefly go apart owing to cultural differences and gross deficiency of the direction to deal with operational difficulties . In the year ! 1996 Executive Design motivationed to end the joint venture obligation with ODPA little study of the case history revealed some of the strategic issues facing...If you want to get a full essay, order it on our website: BestEssayCheap.com

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