Advertising to Children

Advertising is an enormous, multi-billion dollar industry that has a huge grogginess on a tikes development. It is estimated a tike watches 25,000 to 40,000 television commercials a year (Clay, Advertising to Children). Bearing in mind the over saturation of advertisements in modern society, it begs to take the question about the potential consequences that could arise. Particularly, advertizement targeted towards children under the uprise on of eight unfairly manipulates them, and should be banned or intimately regulated. Children have not veritable the same cognitive abilities as adults. This results in children being prone to accept advertisers messages as truthful, unbiased, and accurate. Often children cannot even understand the selling aim of the advertisement itself. The basis for understanding why advertising targeted towards children is unethical, is because childrens brains are much less advanced and are much tractable to be influenced from those ol der than them. Children have not developed the same cognitive ability as adults. explore has verbalizen that children young than 8 years are cognitively and psychologically defenseless against advertising (Strasburger, 2009).

Many commercials exaggerate that products are large or faster than they significantly are, however this is misleading because children cannot tick if the advertiser is exaggerating the product, so they believe that the product is actually larger or faster. Younger children are even more penetrable to advertisers as children under six are especially susceptible because some of them cannot tell the difference mi ngled with a TV show and an advertisement (M! cLaughlin, 2010). Children cannot differentiate between the fantasy-world of television and the real products which companies are advertising, and often do not understand what an advertisement is. As children fail to find a difference between a television show and an advertisement, they do not inhabit what the drive of an advertisement...If you want to get a full essay, hallow it on our website: BestEssayCheap.com

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